TCL Multimedia Exhibition
TCL Multimedia exhibitions showcase innovative multimedia products through immersive and abstract environments. Spanning 2000 m² at CES in Las Vegas and IFA in Berlin, these exhibitions emphasize lifestyle integration and brand identity.
TCL Home, Berlin 2015
The "Home" symbol serves as a central design element, creating emotional connections and highlighting TVs as integral components of living spaces.
The exhibition environments were carefully analyzed and reimagined in an abstract artistic style, reinforcing the relationship between technology and lifestyle.
TCL Multimedia Shenzhen
Client: TCL Multimedia Shenzhen
Place: Berlin, Germany.
Size: 2000 m²
Status: Built 2016
Design Language
Each product family and environment maintained visual harmony, ensuring a recognizable TCL identity across exhibitions.
Visitor flow and interaction with products were seamlessly integrated, making the exhibitions engaging and memorable.
With each show, new elements were added, retaining consistency while keeping the design innovative and forward-thinking.
TCL Las Vegas 2016
BM Design
Client: TCL Multimedia Shenzhen
Place: Las Vegas, USA
Size: 2000 m²
Status: Built 2017
